How to choose an app to post on all social media

Choose the kind before the product

Comparison shopping in this category tends to go wrong at the first step: people line up products of different kinds and compare buttons. Start one level up. Ask where your week breaks down: at the posting, or before it.

If posts are ready on time and the nuisance is logging in to each network, a scheduling app will fix it. If posts are late or missing because nobody had time to make them, faster delivery will not help. That is the case for an AI agent whose drafts you approve.

Write down your own list

Before opening any vendor page, put four things on paper. Every answer a vendor gives gets held against this list.

• The networks you post on now, by name, and any you plan to add this year.
• How many posts go out in an ordinary week, and of what kind: photos, short videos, links.
• Who prepares posts, and who should see them before they go out.
• Where that person usually is when they do it: at a desk or on a phone.

Questions to ask any option

Take these seven questions to each product. Wherever possible, have the answer demonstrated on screen instead of described.

• Which networks do you publish to, by name, and which do you only send reminders for?
• On each network, which post types go out directly: photo, carousel, video, story?
• Who makes the post: me, or the product?
• Can I change the caption for one network without changing the others?
• Can a draft be held for another person to approve?
• How do I know the post is live on each network, and what happens if one fails?
• How many accounts can I connect, does it work from a phone, and what does it cost?

Red flags

Treat each of the five below as a signal to pause.

• 'All platforms' with no list. If the networks are not named, assume yours is missing.
• Posting with no confirmation. If the app cannot show where a post landed, you are left checking each network by hand.
• No way to hold a draft. If anyone with a login can publish everywhere at once, a typo travels to every network.
• Identical output promised everywhere. Networks differ in shape and length, and software that ignores that publishes something cropped or cut off.
• Reminders described as posting. A notification telling you to post is not the post going out. Ask which one you are getting.

A one-week trial plan

The afternoon evaluation tells you whether an option can do the job once. A week tells you whether it fits your routine. Where a vendor will give you a pilot or an extended demo, lay the week out as follows.

• Day 1. Connect the accounts you actually use and run the afternoon script with one real post.
• Days 2 to 4. Put the rest of the week's posts through it. Note the minutes each one took you.
• Day 5. Have a second person prepare a post and hold it for your approval.
• Day 6. Do everything from your phone for one day.
• Day 7. List what you still did by hand, and decide.

Our recommendation

The product we recommend, Link AI by Linkme, answers the early questions plainly in its published description. Its networks have names: Instagram, TikTok, Facebook, YouTube and LinkedIn. The product, not you, makes the post. The Publishing Queue reports 'Published to all' at the end. And a draft from a teammate can wait under 'Needs review'.

The later questions stay open: Linkme's page is silent on per-platform caption edits, account numbers, phone use and price. Keep those for the call: book a demo to try Link AI, bring the list you wrote, and work down it.

The criteria we use

Platform list

'All' should resolve to a list of names you can hold against your own. Ask every vendor for the networks and the post types on each. Link AI's list, as Linkme publishes it, has five: Instagram, TikTok, Facebook, YouTube and LinkedIn.

Work per post

Count the steps you take from idea to published, and time one real post. On Linkme's description, Link AI writes the draft and produces the image or video, which leaves review as your step.

Approval step

Nothing should reach every network until a person has read it. Ask each vendor where drafts are held and who may release them. With Link AI the agent drafts and you approve, and a colleague's draft can sit under 'Needs review' in the meantime.

Proof of publishing

After you publish, the app should show where the post landed. Ask to see that screen with a real post. In Linkme's example, Link AI's Publishing Queue ends on 'Published to all'. Ask how a failed destination appears.

Replies and results

Comments and numbers follow every post. Check whether the app handles either. Link AI prepares reply drafts inside a Social Inbox, and Reports writes up a report for the owner.

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Questions & answers