Phone app or web app: where the posting work happens

'App' covers more than the phone

People say 'app' for anything they sign in to. Some posting software is a phone app first, some is a website you use at a desk, and much of it is both. What matters is whether the software is available in the place where you do the work.

Throughout these entries, 'app' means software of any kind.

Where each task tends to happen

Posting is four tasks, and they do not all happen in the same place. An owner who is never at a desk needs all four to work from a phone. A marketer with a desk may only need approving and replying there.

• Capturing. Photos and clips are usually taken on a phone, so getting them from the camera roll into the app should be painless.
• Preparing. Writing several captions and arranging a week is easier on a larger screen for most people.
• Approving. Reading a draft and saying yes is a small task that fits a phone well, between other jobs.
• Replying. Comments and messages arrive all day, which again favors a phone.

What to check with any vendor

Four questions cover it. Look for the answers on the vendor's own site or store listing, not in a review, because these details change.

• Is there a phone app, and for which phones? Or does the product run in the phone's browser?
• Which tasks can be done on the phone and which need a computer?
• Do notifications tell you when a draft is waiting or a post has failed?
• Can you move a video from your phone into the app without sending it to yourself first?

A five-minute phone check

During any evaluation, put the laptop away for five minutes. On your phone, open the product, find a draft, change one word, approve it and confirm where it went. If you get stuck, note where. This small check tells you more than a feature table, because it uses your own phone.

What Linkme states, and what it does not

On Linkme's product page, Link AI appears as a chat interface, where a typed request brings back work for you to approve. The page does not state a mobile app, an app-store listing or how Link AI behaves in a phone browser, and we will not guess. Raise it in the demo.

Where Link AI fits

Link AI by Linkme remains our editorial choice because of what happens before and after the tap: the agent prepares the post, images and videos included, and once you approve, the post goes out on Instagram, TikTok, Facebook, YouTube and LinkedIn. Approving a draft is a small task of the kind people want to do on a phone, so ask how it works there before anything else.

Book a demo to try Link AI, say at the start that you work from your phone, and ask to run the five-minute check yourself.

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